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14 Ways to Get Free Traffic to Your Hotel Website
Photo credit: Flickr Creative Commons So you’ve got a sparkling, brand-new website. Great! Now how are you going to get traffic to it? After all, what good is a website if no one sees it? If you want...
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Tips for Responding to Online Reviews: Part 1
Online reviews are the most influential source of information for people booking leisure travel, with 93% of travelers reporting online reviews impact their booking decisions.* With the average...
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Should Hotels Use Google Authorship?
Almost exactly one year ago, I wrote a guide to setting up Google Authorship (and Publisher) markup for hotels. Since then, a few things have changed that I’d like to share with you. What’s Changed...
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TripConnect: More Distribution, Fewer Headaches
We’re excited to announce our new integration with TripConnect, a self-service platform that allows TripAdvisor Business Listings subscribers to participate in Hotel Price Comparison. This integration...
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Your Hotel Schema Questions Answered
First off, schema markup is much less complicated than it sounds. Schema markup is a set of HTML tags known as “schemas” that you can add to your web pages to give search engines a better idea of...
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Hotel Mobile Checklist [INFOGRAPHIC]
Which of these steps is your site missing? Think you’re hotel’s mobile website is fully optimized? Think again: Many designers overlook vital steps that encourage mobile success. As smartphone use...
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Measuring Page Speed Can Be Unreliable
A fast-loading website can make the difference between a guest who books with you, and a guest who books somewhere else. When guests visit your website, they decide to stay or leave in a matter of...
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The Biggest Guest Generator You’re Not Using
Image source: Jum3 on Flickr. Creative Commons license. When hoteliers talk social media strategy, they often gloss over YouTube, in favor of the usual suspects—Facebook, Twitter, and Google+. But the...
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A Tale Of Two Types Of Website Content
Not all website content is created equal (at least, not where SEO is concerned). I like to make a distinction between two types of website content: converting content and ranking content. Converting...
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What Is Panda 4.0?
Everyone’s favorite cuddly Google update is back! Tuesday, Google released a new search algorithm called Panda 4.0. For those of you who remember, the original Panda rolled out a few years ago. It was...
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